SEO and SEM for Russian search engines

Online advertising market in Russia up by 30% in H1 of 2013

Digital advertising in Russia keeps growing at astonishing pace for the 3rd year in a row. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that expenditures on online advertising increased by 30% in the first half of 2013. Contextual advertising (SEM) showed the highest growth figures – 37% comparing to the same period of 2012.

Advertising spend on TV, radio and outdoor advertising expenditures also increased, but to a smaller extent. The only medium that has decreased in volume is traditional paper-based press.

online-advertising-expenditures-russia

The volume of online advertising market in Russia is valued at 31.2 billion Russian rubles (approx. 948 million USD / 709 million Euro), reports ACAR, which is more than any other type of advertising apart from TV.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

You can leave a response, or trackback from your own site.

2 Responses to “Online advertising market in Russia up by 30% in H1 of 2013”

  1. Gregory says:

    Hello Anna, I am an American seeking an opportunity to place my advertizing banner on Russian web sites, can you advise me?
    Greg

  2. Bonnie says:

    Hi Anna, would you please send me info where to adveriste my bussiness in Russia.
    Recently I am in UAE Dubai area. We’re exporting and importing furniture from Turkey.
    Thank you.

Leave a Reply