SEO and SEM for Russian search engines

Twitter in Russia, VK and Odnoklassniki: keep growing

Recently I hear a lot of rumors about Twitter and Facebook slowing down their growth tempo and their audiences getting smaller. Last week GlobalWebIndex revealed some interesting data that actually shows the opposite: apparently Facebook and Twitter are still the fastest growing social networks in the world. What is also interesting, vKontakte and Odnoklassniki are in that list as well:

Change_In_Active_Users_Q2_2012_and_Q4_2012

Back to Twitter. Twitter has been growing in Russia during the last 2 years. The amount of Twitter users in Russia varies depending on a source. According to Semiocast, the microblogging service had 5 million Russian-based users in the beginning of 2012; Yandex shows 7,18 million indexed Russian Twitter accounts today.

GlobalWebIndex says that the amount of active Twitter users in Russia increased by more than 60% during the last half of 2012. Can it be right?

percentage-change-in-active-twitter-users

As for Facebook, in the market totally dominated by vKontakte and Odnoklassniki, it apparently managed to grow by 33% from Q2 to Q4 of 2012.

 Percentage-Change-Facebook-q2-q4

Reliable or not, these numbers still are a good indication of how engaged the Russian Internet audience is in social networking. People spend a lot of time browsing social content, and these stats prove once again that VK, Odnoklassniki and even Facebook should be a vital element of any company online strategy.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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