SEO and SEM for Russian search engines

Mail.ru and Yandex make it to the Top 5 email services in Europe

2 Russian email services Mail.ru and Yandex Mail have become 4th and 5th largest email services in Europe in terms of unique visits, reported ComScore. Focused solely on Russian-speaking audience, Mail.ru and Yandex Mail attracted 42,77 million / 25,14 million unique visitors in June 2012 alone.

Increase in email usage in Russia is not surprising, given the rapid growth of Russian Internet audience overall. Comparing to the average for Europe 14% increase, the amount of visits for Mail.ru and Yandex Mail went up by 22% and 37% correspondingly.

Interestingly, being the largest online audience in Europe, percentage-wise Russia is only 7th, when it comes to email usage. According to the ComScore report,  69,9% of Russian Internet users visited any of web-based email services in June 2012.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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One Response to “Mail.ru and Yandex make it to the Top 5 email services in Europe”

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