Yandex’s Monthly Audience Surpasses TV’s in April
I have written a lot of posts about fast-growing Russian Internet and brought up a lot of fascinating numbers and stats about Yandex and other Internet businesses. Here is yet another impressive fact about Runet: in April the daily audience of Yandex (the largest Russian search engine) surpassed the daily audience of Russia’s main TV channel (Channel 1). In April 2012 Yandex was visited by 19.1 million people every day, while Channel 1 was watched by 18.2 million, reports TNS:
* The red line represents the daily audience of Yandex, dark green – of Channel 1, the rest – other nation-wide TV stations.
Of course, this dynamics cannot be ignored by advertisers. Russia’s expenditures on SEO in 2011 increased by 56% comparing to the year before, ending up at 41,8 billion Russian rubles (approx. 1.3 billion US dollars or 1.03 billion Euro). TV however is still accountable for over 50% of advertizing budgets in the country.
TV representatives do not view Yandex as a threat to their advertizing earnings. An average person watches Channel 1 for one hour re day, while average user of Yandex spend there only 10 minutes. Besides, search engines do not have control over the content, like TV does.
In a meantime, Yandex reached 20 billion Russian rubles in profit in 2011, comparing to 28 billion earned by Channel 1. With the expected growth of 40-45% for 2012, Yandex will very likely earn more money than any TV channel in the country by the end of 2012.
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