Reading my usual dose of Russian press, I stumbled on an interesting interview with a CEO of one of the largest SEO companies in Russia in Kommersant.ru. Although 90% of the interview is company’s self-advertising, I found their evaluation of Russian market of SEO services quite interesting.
The CEO in question estimates that the value of the market of SEO services in Russia is somewhere between 16 and 20 billion Russian rubles (around 690 million USD), where 9 billion were spent on links and the other 7 to 12 billion – on service fees to agencies and freelancers. Apparently, large agencies (which are few) are responsible for only 20-30% of this amount. The rest of the money is distributed among smaller SEO agencies and freelance SEO specialists.
The CEO also says that with all the recent changes in Yandex ranking algorithm, SEO for Yandex became more complicated and more time consuming. Hence prices of SEO services increased, and in some cases doubled. An average Russian business is estimated to spend around 80-100 thousand Russian Rubles (2.7 – 3.5 thousand USD) per month.
I personally feel the numbers are blown out of proportions. I’ve seen prices 10 times lower than this. But that’s an opinion.
What do you think?