SEO and SEM for Russian search engines

How To Get Social Links In Your Yandex Snippet

A few weeks ago I wrote about Yandex displaying links to companies’ profiles on different social media sites in snippets:

These links are pretty good to have for promoting social profiles as well as for improving CTR from the SERP (which is a very important Yandex ranking factor!). Russian SEO community very quickly figured that in order to get social links in snippets one would need to place them on the homepage. Yesterday Yandex published an official guide (in Russian) on how to do it.

Basically, there are 2 ways:

1. Placing links to social profiles on website’s homepage.

2. Linking social profiles from a company profile in Yandex Spravochnik (something similar to Google Places). The easiest way to do it is by adding the company to Yandex Spravochnik via Yandex Webmaster, and then editing the social links from Yandex Webmaster interface.

The supported social networks for this feature are vKontakte, Facebook, LiveJournal, Twitter and YouTube.

To qualify for social links in snippets you will need to link to at least 2 social profiles.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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2 Responses to “How To Get Social Links In Your Yandex Snippet”

  1. Evgenia says:

    Hello!

    Thank you for this blog!
    I have a question, what of organization doesn’t have the physical address?
    What if it is a website?
    Will it be possible to add social links in this case?

    Thank you!

  2. Anna says:

    Hi Evgenia,

    Unfortunately for now this feature is only available for actual organizations with a physical address, but according to Yandex, they will make it available for other types of sites as well. But they don’t say when.