SEO and SEM for Russian search engines

Yandex SERPs will be built in JavaScript

A few days ago Yandex posted several interesting job openings, including server-side SERP developer and research technician for SERP speed project. Later Anatoliy Orlov (acting Head of Development at Yandex) shared some comments in his private blog.

Apparently, Yandex is changing the technology behind its SERPs, switching from Perl to JavaScript. Anatoliy motivates this decision of Yandex by several reasons. First, writes Anatoliy, the current technology and architecture of the SERP is, although, served it’s purpose well, is outdated and needs to be replaced by a new one, which will make Yandex SERPs faster, better structured and more transparent. Second, most of the modern websites are built with Ajax and switching to JS is just a logical step, as Javascript is already a big part of Yandex SERPs.

This sounds like a very challenging project for Yandex. Also sounds like a challenging project for various rank checkers for Yandex, which will need to crack the new technology and learn to parse the new SERPs.

Russian SEO bloggers speculate about the possible outcome of this new Yandex’s SERP architecture. Some even predict “live updates” and “instant search” like the ones of Google.

Time will tell, but it is definitely an interesting turn.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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