SEO and SEM for Russian search engines

Russia reaches 84 million Internet users and 70.4% Internet penetration in 2015

Russian Internet audience has been growing very rapidly for the last decade. In 2014 Russian online population reached 80 million users, and increased by another 4 million during 2015, reports Gfk [in Russian] in their recent research.

Internet penetration in Russia also became higher during 2015. Now 70.4% of people of 16+ age are Internet users.


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Types of advertising that annoy Russian consumers the most

The Russian Institute of Modern Media MOMRI conducted a nationwide survey the goal of which was to understand the attitudes of Russian consumers towards advertising, reports Vedomosti [in Russian].

One of the main findings of the survey was that 40% of the population living in cities with more than 100 000 inhabitants generally trust advertising and promotional messages.

6% of respondents said that they do not mind and sometimes even like advertising.

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New Yandex algorithm gives a boost to mobile-friendly pages in mobile search results

Screen Shot 2016-02-01 at 22.04.40In the end of November last year Yandex started marking mobile-friendly pages with “mobile version” label in mobile search results of all Yandex search properties. They also openly confirmed our suspicions that this was the first step towards making mobile-friendliness a ranking factor in the nearest future. And today is the day! Yandex just announced [in Russian] in their corporate blog that they are rolling out a new ranking formula that takes into account mobile-friendliness of a page when delivering search results on mobile devices.

As always, the new algorithm is named after a Russian city – this time Vladivostok, the capital of Russia’s Far East, where Yandex see the biggest share of mobile Internet users comparing to other regions in Russia.

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Yandex.Direct fine-tunes its geotargeting for Russia by adding 200 more cities

Yandex.Direct – Yandex’s PPC platform – fine-tuned their geotargeting for Russia by adding 200 new cities and areas inside the Russian districts.

For example, before advertisers had to target the entire Saratov District, and from today they can easily include or exclude various areas inside the Saratov District (Balakovo, Engels, and others), as well as cities inside those areas.

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Yandex will warn about SEO guidelines violations in their new Yandex.Webmaster

Up until now Yandex SEO penalties were often difficult to diagnose. A lot of times webmasters had to contact Yandex to find out what caused, for example, drop in traffic or sharp decline in number of indexed pages.

On Friday last week Yandex announced a new section in their new Yandex.Webmaster toolkit [at the moment in Russian only] that will notify webmasters and site owners about violations of Yandex SEO guidelines found on their web properties.

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