SEO and SEM for Russian search engines

vKontakte mobile app install ads out of beta

vkontakte-mobile-app-install-adVkontakte (vk.com) announced their mobile app install ad format back in August, and the initial launch was planned for September 15. However, it appeared that the format was launched as a beta and for selected advertisers only. This week the new mobile app install ads have been finally released to all vk.com advertisers.

As we all know, vKontakte is Russia’s largest social network, which happens to have 20 million users accessing the social network through their mobile site m.vk.com and their mobile app. With this kind of mobile inventory the network can repeat Facebook’s phenomenon in the West and quickly become one of the leading mobile ad platforms in Russia and CIS.

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Russian search behavior: capitals vs. regions

Very recently Yandex released an interesting research that compares search behavior of Russian Internet users living in the two capitals (Moscow and Saint Petersburg) with other cities in Russia – from large to very small.

The report highlights the differences between ways people interact with search engines as well as types of product and services-relates searches across the country. Please dig in!

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Maelle Gavet: It’s not fair to call Ozon a copy of Amazon

Check out this interview with CEO of Ozon Maelle Gavet at Techcrunch Disrupt Europe – event that was held in London just a few days ago. Maelle explains why it is not fair to call Ozon a copy of Amazon, and also talks about e-commerce in Russia, company’s recent investments round and other important issues on the Russian digital market.

 
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5 essential tools for Yandex PPC excellence

yandex-searchYandex PPC platform -Yandex.Direct – is quite straightforward and easy to learn, however challenges don’t stop there. Even after mastering the platform, PPC managers need to find a set of tools that help them in their daily work.

Russian market is known for having its own digital infrastructure (Yandex instead of Google, VK instead of Facebook, Yandex.Music instead of Spotify, you name it), and PPC tools are not an exception. Common tools like SemRush, Wordstream or SpyFu won’t help with running and optimizing your Yandex PPC campaigns.

Below is my must-have list of tools that I use daily when working on Yandex.Direct optimization. Have a look – hope these Russian PPC tools will help you too!

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Games take hold of 91% of Russian digital content market

Turns out, when it comes to digital content, Russian people are really more into playing than watching, reading or listening: in 2013, games took over 91% of the whole digital content market, as the recent data from J’son & Partners Consulting shows.

Gaming segment is also dominant in the US, UK, Japan and South Korea, however, its market share is not as huge as in Russia, mostly due to a heavier growth of music and video content in those regions.

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Source: J’son& Partners Consulting

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