SEO and SEM for Russian search engines

vKontakte launches mobile app install ads to help add developers to promote their apps in Russia

vkontakte mobile app install adMobile marketing in Russia is still at its early stage. During the last few years new mobile networks – some good, some not so good – have been popping up in Russia as the mobile Internet usage kept growing.

Surprisingly, none of the Russian Internet giants have been paying too much attention to mobile advertising. Of course, there are mobile ad formats on Facebook, whose audience in Russia is quite limited, and Google, whose market share in Russia is only somewhat 25-30%. Neither Yandex, nor any of the major social networks have so far created any mobile-specific advertising products up until now.

Almost exactly two years ago Facebook revolutionised mobile advertising with their app install ads. Twitter followed earlier this year introducing their own all install format. Last week Russia’s largest social network vKontakte, aka VK or, also announced [in Russian] their very own mobile app install ad format to help app developers marketing their app in Russia and CIS.
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5 reasons why Yandex.Metrica is a MUST for your Russian site

yandex-metricaYandex.Metrica is a free web analytics tool developed by Yandex. It is very popular among Russian webmasters and business owners, but a lot of European companies tend to forget about it and rely on Google Analytics when measuring performance of their Russian websites.

In my opinion, both tools have their pros and cons, and I usually recommend to use both Yandex.Metrica and Google Analytics when working in the Russian market, but in this article I would like to explain why Yandex.Metrica is important for your Russian business. Here is why:
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Yandex.Direct now provides account health check

Last week Yandex.Direct got yet another one useful feature. From now on, when accessing your account via Yandex.Direct web interface, you will see your account quality score.


Continue reading… rebrands into OK

Odnoklassniki, Russia’s second largest social network, yesterday re-branded into OK. The domain now redirects to, and the design has been completely changed to reflect the new lighter and easier image.


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Online advertising spend in Russia up by 20% in H1 2014

Online advertising expenditures in Russia keep growing at high year over year. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that companies spent 20% more on online advertising comparing to the first half of 2013. Contextual advertising (SEM) traditionally showed the highest growth – 28% comparing to the same period of 2013.

The total value of online advertising market in the first 6 months of 2014 reached 38 billion Russian rubles (approx. 1.06 billion US dollars).



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