SEO and SEM for Russian search engines

Breaking: Yandex updates TIC calculation formula

Screen Shot 2016-06-09 at 14.40.17Yandex just announced [in Russian] on their corporate blog for webmasters that the formula used for calculating website Thematic Index of Citation (TIC) was updated yesterday, June 8. Yandex TIC is an equivalent of Google Pagerank, but unlike Pagerank, TIC still gets regular updates and gives quite relicable indication about website’s authority.

The main changes in the TIC calculation formula concern inbound link-based signals, which is in line with the latest changes in Yandex search algorithm. In addition to that, many “outdated” signals were excluded from the formula, writes Yandex, without giving more details.

According to Russian SEO community, the value of TIC has changed for many sites since yesterday. The idea of TIC is still the same though: sites with more authority get higher scores.

New “callout” feature on Yandex Direct to increase CTR

Direct New

Now you can put a “callout” as an additional line in a Yandex PPC ad. According to Yandex, callouts can increase an ad CTR by 3%.

What is a callout? It’s a new feature on a PPC platform Yandex.Direct – short texts in ads which make them stand out in Yandex SERP and attract more visitors to the advertised websites.

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Top social networks in Russia: latest trends, winter 2015-2016

Social generalBrand Analytics has come up with a new study on active social media users in Russia for winter 2015-2016. We get fresh insights and stats on the user audience, their age, gender and writing behavior on Russia’s social platforms. Let’s see where advertisers will most likely find their Russian customers in 2016!

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Font size matters – a new factor ranking mobile-friendly pages in Yandex

This Wednesday Yandex announced [in Russian] that from now on, the font size of texts on mobile web pages is yet another factor added to a new ranking algorithm Vladivostok. To remind us, Vladivostok was rolled out a month ago and takes into account mobile-friendliness of a page in its ranking. Checking texts for mobile optimization is already added to the testing tool in the new version of Yandex.Webmaster:

Mobile friendly
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Meet extended geotargeting feature in Yandex.Direct

Yandex.Direct geotagreting has always been a lot less sophisticated in comparison to Google AdWords. While AdWords provides possibilities to target locations as precise as a radius around specific city or even metro area or a ZIP code, in Yandex.Direct we can only target people living in a specific region and/or in main large cities in Russia.

Until now Yandex.Direct did not officially support targeting based on search intent, however their machine learning technology MatrixNet took care of that to some extent.

I summarized the available geotargeting options of both AdWords and Yandex.Direct in one of my earlier posts:

adwords-vs-yandex-direct

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