SEO and SEM for Russian search engines

Yandex Sibir or how computer vision can help in life

A few weeks ago Yandex quietly launched a new feature on, which, although still working a bit shakily, can be useful in real life situations. Meet reverse image search based on technology called Sibir (Russian for Siberia)!

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Bye-bye keyword data from Yandex search

Still struggling with consequences of Google’s 100% ‘not provided’ keyword data, the SEO community gets another surprise, this time from Yandex. Earlier today, quite unexpectedly, Yandex announced [in Russian] that in order to protect its users’ privacy they will now start encrypting 100% of searches.


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YAC/m Keynote: Yandex.Market reborn to revolutionize Russian e-commerce

yacm-conferenceYAC/m conference hosted by Yandex every spring is usually marked by important announcements. Last week’s event was not an exception and Yandex surprised the audience with new revolutionary features in Yandex.Market. The new relaunched Yandex.Market will partially solve the main hurdles that prevent Russian e-commerce from growing faster: delivery, payments and lack of trust towards online merchants.
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Russian E-commerce Turnover 25% Up in 2013

2013 was yet another year of growth for Russian e-commerce, reports Russian market research company DataInsignt. According to their latest study, turnover of Russian online shops increased by 25% comparing to 2012 and ended up at 520 billion Russian rubles (approximately 16.3 billion US dollars).

The market of digital goods grew faster than the market of material goods. Sales of digital goods (mainly plane and train tickets) increased by 36% comparing to last year, while sales of physical goods – by 25%.

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Interview: Maëlle Gavet of OZON talks about managing the Russian e-commerce empire

Maelle Gavet CEO of Ozon.ruOZON, often called “The Amazon of Russia”, is the largest e-commerce group in Russia.

Already employing 2,200 people in Russia, Ozon shows astonishing growth year over year. The company recently raised fresh round of funding – $150 million to further invest into logistics and assortment.

I had an opportunity to have a discussion with the CEO of OZON Maëlle Gavet at Island Innovators, the digital entrepreneurs’ conference, held in April in the island of Jersey.

In this interview Maëlle talks about Russian e-commerce landscape and tells us what drives the Russian e-commerce empire.

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