SEO and SEM for Russian search engines

Russian online advertising industry turnover up 18% in 2014

Digital advertising turnover in Russia has been increasing for the last 4 years. Despite the unstable economic situation, advertising budgets increased in 2014 – for the 5th year in a row. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that expenditures on online advertising increased by 18% in the first half of 2014. Contextual advertising (SEM) showed the highest growth figures – 27% comparing to the same period of 2013. Display advertising budgets on the other hand decreased by 5%.

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Russian mobile app scene: who makes money and who gets downloads

Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.

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Quick guide to configuring goals in Yandex.Metrica

yandex-metricaYandex Metrica is a powerful web analytics tool that gives extensive insights into web traffic, performance of digital marketing channels and user behavior. Metrica, similarly to Google Analytics, records every visit to the site with the help of a snippet of code placed on all pages.

There are several types of goals that can be configured in Yandex.Metrica that can be used for measuring different steps of the user journey:

  • A specified number of pages viewed by visitors to the site
  • A specific webpage or set of pages on your site that you want users to visit (e.g. payment confirmation page)
  • An event on the site that serves as a success indicator (e.g. account creation or sale)
  • A sequence of steps that a visitor performs to reach a goal (i.e. a funnels)

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8 most common Yandex SEO penalties and filters

yandex-searchYandex SEO has become much more complicated during the last few years, and as new spam techniques evolved and found loopholes in new search algorithms, Yandex created new types of penalties and filters to fight them.

A few years ago I wrote a post on Yandex SEO penalties, but since then the list has become much longer. Let’s have a look at the most common types of penalties Yandex can apply to a website.

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Online Marketing in Russia: Top 5 Trends for 2015

In online marketing, it’s nice to have a feeling for trends. It helps adapt fast to the digital climate change and get the best out of it. Working in Russian Internet today, quick reaction is not an option, it’s a must. And actually, Russian advertisers are pretty good at it, given the current situation in Russia’s economic space. So, to be just as well-prepared as them, we’ve collected for you five major trends expected to dominate the digital marketing in Russia this year. Pick up your favorite!

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